AI Insights · Timothy · April 2022
Top 5 Communication Apps on Android in Bulgaria: Q1 2022
Explore the performance of the top 5 communication apps on Android in Bulgaria during Q1 2022, including trends in downloads, revenue, and active users.
The first quarter of 2022 saw notable trends among the top communication apps on Android in Bulgaria. Here's a detailed look at the performance of Telegram, Messenger, WhatsApp Messenger, Snapchat, and Rakuten Viber Messenger.
Telegram witnessed a significant rise in weekly downloads, starting from around 6.4K in early January and peaking at approximately 15.3K by the end of March. Active users also increased steadily, from 220K in late December to around 251K by the end of the quarter.
Messenger from Meta Platforms, Inc. saw fluctuations in weekly downloads, beginning with 10.3K in late December, dipping to 7.3K mid-quarter, and then spiking to 14.5K in late March. Revenue varied slightly, peaking at $23 in both the first and last weeks of January. Active users remained fairly stable, averaging around 1.1M throughout the quarter.
WhatsApp Messenger had a steady download rate, starting at 7.2K in late December and reaching 11.9K by the end of March. However, active users showed a decline from 961K in late December to 833K by the end of the quarter.
Snapchat experienced a decrease in weekly downloads early in the quarter, from 9.1K to about 6.4K, before recovering to 7.4K by the end of March. Active users fluctuated but generally trended upward, ending the quarter at approximately 428K.
Rakuten Viber Messenger saw a moderate increase in weekly downloads, from 7.2K in late December to about 8.1K by the end of March. Revenue showed a slight decline over the quarter, starting at $284 in late December and ending at $140 in late March. Active users remained relatively stable, averaging around 1.28M throughout the period.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.
